HEAD OF SALES • VP OF SALES • PLAYER-COACH • SALES PERFORMANCE COACH
SALES LEADER • CERTIFIED HIGH PERFORMANCE COACH • FATHER • HUSBAND
WA +52 294 129 2010 | Cell +1 206-629-2777
I BUILD SALES TEAMS THAT CLOSE — AND I CAN STILL STEP ON THE PHONE AND DO IT MYSELF.
20+ years in sales. Deep experience inside high-ticket offers ranging from $1K to $70K. I have led closers, setters, SDRs, and multi-offer sales organizations; rebuilt underperforming teams; improved close rates; broken cash-collected records; coached good reps into killers; and stayed sharp as a frontline closer. I understand the difference between managing activity and actually moving cash.
WHAT I BRING TO A HIGH-TICKET OFFER
BUILD & LEAD THE FLOOR
Recruit, onboard, coach, challenge, and retain closers and setters. Create a culture where standards are clear, and performance is visible.
COACH THE ACTUAL SALE
Call review, discovery, gap creation, objection handling, follow-up, tonality, conviction, offer presentation, and commitment.
MANAGE THE NUMBERS THAT MATTER
Calendar volume, show rate, offers made, close-to-offer, cash collected, AOV, cash per booked call, pipeline, and rep-level conversion.
STAY A PLAYER-COACH
I do not hide behind dashboards. I can take calls, close strategic opportunities, diagnose breakdowns firsthand, and earn the team’s respect.
CONNECT SALES TO THE OFFER
Feed real market intelligence back into marketing, lead quality, messaging, pricing, fulfillment, tech, and the customer journey.
RAISE PEOPLE, NOT JUST QUOTAS
Develop reps from good to great through direct feedback, accountability, confidence, skill development, and high-performance coaching.
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HEAD OF SALES — E-COMMERCE BUSINESS OPPORTUNITY // $10K–$20K offer
Owned the sales organization while contributing to marketing feedback, systems changes, integrations, growth ideas, and overall offer performance.
Took the closing team from below a 20% close rate to more than 40% in 10 months.
Developed multiple salespeople from good performers into confident, consistent high-ticket closers.
CHIEF SALES OFFICER — DONE-FOR-YOU AGENCY OPPORTUNITY // $20K–$70K offer
Led 12–14 closers selling a done-for-you service that helped clients launch their own agencies.
Helped scale monthly cash collected from just under $400K to a $1.5M peak within four months.
Maintained $1.1M–$1.3M in monthly cash collected across the following five months.
HEAD OF SALES — DONE-FOR-YOU SALES & MARKETING PORTFOLIO // $2.5K–$25K offers
Managed 6–7 high-ticket offers and 6–7 sales teams at the same time; each team included 4–10 closers and setters.
Helped multiple accounts break cash-collected records across different offers, markets, teams, and price points.
VP OF GROWTH / HEAD OF SALES — PR & ADVERTISING // $1K–$50K offer
Owned sales and sales-side growth while managing closers and operating as a true player-coach.
Helped close several of the largest deals in company history.
HEAD OF SALES — ACTING COACHING // $3K–$9K offer
Tripled cash collected in the first month and helped the company break previous cash-collected records.
Helped increase the offer investment from $3,500 to $9,000 while leading and developing the closing team.
SDR / CLOSER — B2B CEO COACHING // $10K–$25K offer
Worked both SDR and closer roles alongside leadership and while running my own high-ticket coaching offer.
Kept the fundamentals sharp: prospecting, qualification, discovery, objection handling, follow-up, and closing.
VP OF SALES — SAAS STARTUP // Corporate sales foundation
Helped scale the company from 2 to 100+ employees and from roughly 100 to more than 100,000 clients in three years.
Also helped position them to VCs and eventual funding to help them grow, scale, secure millions in funding, and exit
High standards. Direct coaching. Zero entitlement. Real accountability. I build teams that understand the mission, know their numbers, own their performance, serve prospects at a high level, and row in the same direction. I am at my best in a competitive, growth-minded environment where leadership wants the truth, the team wants to improve, and the offer deserves to scale. All while getting in the trenches and leading by example.
Certified High Performance Coach — High Performance Institute / Brendon Burchard
CLOSING & OBJECTIONS
Sales Sniper — Matt Ryder / Sean Wray • NEPQ — Jeremy Miner / Matt Ryder / Bill Walsh • Objection Box — Bill Walsh
METHODS & MESSAGING
NLP for Sales — Eli Wilde / Eli Sanchez • Hardly Selling — Payton Welch / Dean Kazora / Sean Wray / Will Hinkson
GROWTH & PERFORMANCE
Sales CEO — Eli Wilde • Grant Cardone U • 7FSA / Sales Accelerator — Cole Gordon • Warrior — Garrett J. White • Elite CEOs — Tanner Chidester • Sales Dojo — Christian Jack
SALES LEADERSHIP: Head of Sales • VP of Sales • Sales Manager • Director of Sales • Sales Performance Coach
FRONTLINE SALES: High-Ticket Closer • Player-Coach • Senior Closer • Closing Team Lead